5 Things Nobody Tells You About Query Letters

5 Things Nobody Tells You About Query Letters In this video, we examine five things about composing inquiry letters that no one discloses to you.Now that youve composed a book or an article and you need to get it distributed. However, how would you make that happen?First, dont notice cash or installment. The reason for an inquiry letter is to demand that an operator, distributer or editorial manager believe your composition to be remembered for their distribution. Much the same as you wouldnt ask a forthcoming business precisely the amount they are going to pay you before you talk about your capabilities, neither should you ask about installment when composing your question letter.Second, hold it under a page (single-separated) and a large portion of a page is better. Recall the straightforward purpose of composing a question letter is to let to the distributer or proofreader realize what you have composed and why they should need to peruse it.Third, notice distributing credits or authors grants, however just in the event that t hey are noteworthy. On the off chance that your solitary distributing accreditation is a visitor post on your closest companions blog, its best to leave that off of the question letter-except if your closest companions blog has a large number of readers.Fourth, make it individual and explain to the peruser why youve sent it to the person in question explicitly. The most ideal approach to discover distributions that take into account a specialty crowd is to glance through the distributions site especially the about and media pack areas. This examination on your end will give you insights about the distributions crowd, reach, objectives, and vision.Fifth, in the event that you have a standard composing stage or internet based life account concentrated on your composition, notice it quickly, alongside a connection and details identified with your crowd. The explanation behind doing this is exceptionally straightforward: distributers (or operators or editors) comprehend that a crowd of people is something critical. For them, crowd numbers and insights convert into dollar signs. Its simply that simple.Remember-you just get one opportunity to establish an incredible first connection. So do your exploration and make the most of it.

Scientific method Free Essays

string(118) hence that an exploration will be led to see whether there are client administrations at College of Medicine. They yet overlook another significant part which is additionally expected to be ffered by the libraries in the event that they are to support and increment their enrollment. This significant segment is client care. As per Jamier L. We will compose a custom article test on Logical strategy or on the other hand any comparable subject just for you Request Now Scott (2002), from Wikipedia characterizes client care administration as a progression of exercises intended to upgrade the degree of consumer loyalty †that is, the inclination that an item or administration has met the client desire. In this manner the client should feel comfortable when the person is in the library and should leave while they are satisfied that they have truly been helped. Client care is the watchword in both private and open parts as e move into the administration time of 21st century (De Saez, 2002:126). The customer is solidly at the focal point of missions and vital strategies. Libraries and data administrations must exhibit this continually and reliably in the event that they are to succeed. The need to feel that one is regarded is indispensable to an individual’s idea of self. De Saez (2002:66) contends that an inviting environment can be made by staff very much prepared in client care. This implies I ibrary statt ought to be learned in client care and should make sure that they keep up inviting condition consistently. Library ustomers or clients ought to be invited energetically. De Saez (2002:75) further recommends that in any case, all library representatives be urged to perceive their genuine job as salesmen for the association. Their job will be to make a client care an elevated level need, introducing an expert face consistently to build up and grow great advertising. Kotler†¦ et al (2008: n. ) says that todays organizations are going past planning procedures to draw in new clients and make exchanges with them. Organizations are presently utilizing client relations the executives to hold clients nd fabricate gainful, long haul relationship with them. In like manner libraries should utilize client relations the executives, client care comprehensive, to hold their clients or pull in new individuals or clients. When a client is abused and baffled, he would n ot have any desire to return and will be debilitating others from going to the library locating his experience of abuse for instance. Library staffs should be pleasant to their clients on the off chance that they are to keep disparaging the libraries. Rice (1997:17) likewise contends that on the off chance that you couldn't care less for your clients you will without a doubt go ut of business. The client will go where they feel that they are invited. This infers in the event of a library they will avoid going to the library and incline toward other data sources like the web where they won't meet antagonistic vibe. So in the event that individuals don't go to the library, at that point the library will be broken. In this way it is also significant these days, as in some other business establishments for custodians to watch client care in libraries. 1. 2 Background College of Medicine (COM) is one of the five constituent schools of University of Malawi. Different schools are the Polytechnic in Blantyre, Chancellor College in Zomba, Bunda College of Agriculture in Lilongwe and Kamuzu College of Nursing with grounds in Lilongwe and Blantyre. COM was built up in 1991 and selected returning understudies from abroad. Before the College was built up, clinical understudies were being sent to Australia, South Africa and the United Kingdom. With the foundations of College of Medicine, the nation is currently preparing its own primary care physicians locally. The students’ method of enlistment is in two stages. The primary gathering is that of premedical understudies. This alludes to O-level understudies. They study A-level science subjects like arithmetic, science, science and material science. After effective finish, they are selected for a long time in the clinical course. The other gathering is that of understudies with A-level science subjects got from Chancellor College, Kamuzu Academy or some other secondary school. These understudies are enlisted straight into the main year of clinical course for a long time. COM like some other establishment of higher learning has a library at its grounds. It is arranged along Mahatma Ghandi street. For the initial ten years, the library worked from the Polytechnic library complex until October 2000 when it moved to its current area (Mangumbi, 2006:1-2). The library is moderately little and another and greater one is under development which is relied upon to be involved before the year's over 2010. The strategic the library is to help instructing, learning and research exercises for the school by giving forward-thinking data assets and advancing powerful utilization of library offices. The people group that the school of medication serves is made out of the accompanying. All scholastic, scholarly related and organization staff; All enrolled understudies ot the school tor the whole term ot their examination; Members f University of Malawi; All school of Medicine individuals from staff; Visiting addresses, inquire about colleagues and different guests; Interns and other clinical faculty and outside settled up individuals. The COM library offers different administrations to its customer base. These are loaning administrations (long advance and short advance), Reference administrations, Malawiana and interlibrary benefits Just to specify a couple. In its holding the library additionally offers electronic assets like digital books and buys in to online Journals through the Malawi Library and Information Consortium (MALICO), WHO and INASP. The assortment incorporates CD-ROMs and DVDs hich are additionally loaned to individuals. (School of Medicine 2009 Prospectus) 1. 3 Statement of the issue Although a library may give various administrations to its demographic it is critical to serve these clients with graciousness and fulfill their necessities in a well disposed condition. Regardless of how all around supplied the library might be, on the off chance that it has antagonistic staff and condition, at that point individuals won't be pulled in to the assets. They will disregard the library and settle on other data sources. Not just that, with data over-burden, for example, that accessible through the web, a few people may ot delay to quit belittling the library on the off chance that they feel are as a rule abuseed at the library. It is therefore that an examination will be directed to see whether there are client administrations at College of Medicine. You read Logical technique in classification Papers The examination will discover how customers are being dealt with on the off chance that they go to the library. On the off chance that they have a question, how are they helped? It is safe to say that they are dealt with heartily and with civility? 1. Point of the Research The examination targets seeing whether the client care administrations are accessible at College of Medicine Library. 1. 5 Specific Research Objectives 1. To discover the client care administrations at College of Medicine Library 2. To see whether library staff are in every case neighborly 3. To see whether library staff are anxious to help library clients. 4. To discover client fulfillment, 5. To discover how library staff treat clients. 6. To see whether inquiries are unraveled calmly and genially. 1. 6 Research Questions 1 . How do library staffs invite you in the library I. e would you say you are welcomed when you arrive at the counter? . Is it true that they are continually willing and anxious to help when you need a unique assistance at the counter or in the library by and large? 3. How would you rate cordiality of staffs? 4. Which gathering of library staff is cordial? . Do you have any recommendation on how best the library can improve its client care administrations? 1. 7 Significance of the Study The investigation will help the library the board to make suggestions in concocting plans on the most proficient method to improve the client care benefits so as to hold its customers and support those that are graduating to keep being individ uals and belittle the library. Degree and Limitations Since the examination will just concentrate on understudies, the discoveries won't mirror the genuine outcomes that are on the ground. It would have been exceptional if the exploration included all ossible library individuals. Absence of sufficient opportunity and cash will likewise be a restricting component to this examination. 3. 0 METHODOLOGY Research procedure is a procedure whereby information is gathered for the exploration venture. It is essentially a lot of methodology and strategies used to complete an exploration. Macmillan and Schumacher (1997:n. ) characterize inquire about approach as a structure whereby an analyst chooses information assortment instruments and uses examination systems to explore explicit research issues. Then again, examine approachs as indicated by Powell and Connaway (2004:286-287) allude to systems urrounding the utilization of numerous strategies for information assortment as required by various sorts of endeavors to accompli sh higher level of unwavering quality and legitimacy. This includes gathering the assessments of individuals on a specific point. Neuman (2000:122) has separated strategy into classes in this manner quantitative and subjective. Subjective research focuses on the encounters and implications of wonder. While quantitative puts accentuation on the exact investigation and clarification of wonder, where speculation from the example to populace is the objective (Newman Benz, 1998 n p). This examination will utilize quantitative and subjective strategies to permit the specialist to get the inside and out data structure understudies on how they are treated in the library. 3. 1 Research Method This essentially is the particular technique that is utilized in an examination. Sociologies utilize different strategies in look into however the regular one is review strategy. Powell Connaway (2004:61) characterize examine strategy as explicit methods for gathering information. One of the exploration techniques utilized in sociology is overview. Review is the examination system where one gathers information from all or some portion of a populace to evaluate the re

Death Row Essay Topics - Writing Essays for Death Row Sentences

Death Row Essay Topics - Writing Essays for Death Row SentencesIf you are a death row inmate you must have an interesting death row essay topic. A death sentence can be considered a life sentence. It's the end of your life, so you must have something to say that is meaningful. Some people will write about their love of family and friends, some will talk about their reasons for murdering, some will write about what they did to keep from suffering, and some will talk about their thoughts on what they want to do with their lives after death.One way to think about a death sentence is to imagine the situation of a child who has been accepted into the next grade. They'll get to school and immediately outgrow it. They might grow up and become an adult that has family and a great job. Or, the child may develop a problem or even turn out to be a bad kid, but then when they grow up, they realize they're not cut out for that kind of life.This doesn't mean they should stay there though, because they could still turn out to be a good person. In this case they should go back to school and get a degree. The death sentence gets expunged from their record once they go back to school. At least they'll know what they've done wrong.A lot of inmates get sent to death row because they have failed to make the kind of life they would like. This includes some who failed to finish college and others who had problems or challenges in their lives. Many inmates simply don't have the resources to pay for a college education. They either didn't have the money or the means to go to school and they didn't qualify for any financial aid.One way to find essay topics that speak to these types of people is to look for interviews where inmates talk about what made them commit the crime they did. Then you will find they are in a very good place mentally. They have real reasons for doing it and they realize they were wrong in some ways.If you are sentenced to death and are not yet 40, remember that yo u can make a difference in your life. You have done nothing wrong and there are many ways to make up for things you may have done. Maybe the one reason you murdered was to pay your way through college. You could easily do that if you would only go back to school.You may be thinking that you don't have time for this and your life is too busy. It is true that you don't have time to do everything you'd like, but it's not true that you have no opportunities to learn anything worthwhile. There are programs available now that will allow you to get your education and go back to college or to get a degree and still be able to go to jail.The only time you should have a death sentence is if you killed another human being. Maybe you killed someone because you felt the need to satisfy your anger. This is a terrible reason, but if you kill someone, that's what the law says you must do.

Hydraulic Fracturing, The Advantages And Disadvantages

Understanding Hydraulic Fracturing, The Advantages and Disadvantages Prepare By: Dennis Lacerte Submitted Date: December 3, 2014 Contact Information: djamesl@rams.colostate.edu Table of Contents EXECUTIVE SUMMARY 2 INTRODUCTION 2 HYDRAULIC FRACTURING PROCESS 3 ENERGY CONVERSION AND PRODUCTION PROCESS 6 ENVIRONMENTAL AND HEALTH EFFECTS OF HYDRAULIC FRACTURING 7 LAND AND RESOURCE EFFECTS 7 ATMOSPHERIC EFFECTS 8 WATER EFFECTS 8 HEALTH EFFECTS 9 HYDRAULIC FRACTURING ALTERNATIVES 9 REGULATIONS ALTERNATIVES 9 ALTERNATIVE PROCESSES 10 DISCUSSION 10 CONCLUSION 10 RECOMMENDATIONS 10 REFERENCES 11 APPENDIX 12 GLOSSARY 13 TABLE OF FIGURES FIGURE 1: VERTICAL AND HORIZONTAL WELL CONFIGURATIONS 5 FIGURE 2: A GAS TURBINE 7 FIGURE A1: ENERGY RESOURCES CHART 12 FIGURE A2: BRAYTON CYCLE SCHEMATIC 12 FIGURE A3: FRACKING FLUID CHEMICAL COMPOUNDS CHART 13 Executive Summary Introduction Hydraulic Fracturing (fracking) is a widely misunderstood topic surrounded by multiple controversies and unknowns. Some controversies and unknowns include: fracking pollutes the water with gases that several people rely on to drink, causing health side-effects; fracking is a completely safe process and has been working for over 60 years; or the amount of water brought on-sight contributes to the negative environmental impact created for each well (Shukman). Fundamentally, fracking is a process developed to acquire energy resources such as oil and gas (fossil fuels) from unconventional sightsShow MoreRelatedAlternative Energy Sources1852 Words   |  7 Pagesof the energy source through the process of hydraulic fracturing. In this report the following topics will be discussed to get a better understanding of natural gas and the hydraulic fracturing process. An overview of natural gas will be discussed. A detail description of the hydraulic fracturing process will be provided. The adv antages and disadvantages of hydraulic fracturing will also be compared. Finally the report will look at hydraulic fracturing in a South Africa context and weigh all theRead MoreThe Gas And Natural Gas1615 Words   |  7 Pagesreservoirs a technique called fracturing is developed over the years to make use of the hidden natural resources which were considered unfeasible to dig out as explained in Hydraulic fracturing. Hydraulic Fracturing is a very recognizable and most commonly used technique in North America to extract natural oil and gas from unconventional reservoirs as Manfreda John (2015) stated. The fracturing started commercially in mid-1900. Currently over 2 million fracturing jobs have been done worldwide withRead MoreNatural Gas Is A Non Renewable Resource1143 Words   |  5 Pagespipes. Scientists are trying to find other resources for gas because they are aware that the current one won’t last and that they are harming the environment and habitats of creatures in the sea through this procedure. This procedure is called Hydraulic Fracturing, otherwise known as ‘fracking’. Part of the fracking procedure is that a high water pressure is sent through tubes and pipes under water being forced onto different rocks. This water, however, contains several harmful chemicals that damageRead MoreHydraulic Fracturing Has Recently Grown In Popularity As1516 Words   |  7 Pages Hydraulic fracturing has recently grown in popularity as a means of energy production. There are advantages and disadvantages, mainly relating to the environment and the economy, of this industry. Although there are pros and cons to both sides of the issue, a compromise needs to be found for both the safety of the environment and to be able to support affordable energy production. Hydraulic fracturing, as an industry, has had a large economic impact by creating jobs. Using natural gas from hydraulicRead MoreHydraulic Fracturing, or â€Å"Fracking†, is questionable in many people’s eyes. The â€Å"Why† â€Å"How†1700 Words   |  7 PagesHydraulic Fracturing, or â€Å"Fracking†, is questionable in many people’s eyes. The â€Å"Why† â€Å"How† comes up often when hydraulic fracturing is mentioned. Fracking has been tested and proven to be an environmental safe process. Introduced in the 1940’s, hydraulic fracturing h as discovered a considerable amount of oil and clean-burning natural gas from underneath the earth’s surface. Fracking contributes in providing well-needed resources from the earth’s surface to increase our country’s energy securityRead MoreThe Effects Of Fracking On Middle East And Other Countries For Oil And Gas903 Words   |  4 Pagescome to be referred as fracking. Fracking is a short term that is used to refer to hydraulic fracturing. Hydraulic fracturing is a form of technology that is being used to unlock vast quantities of natural gas from shale beds. In America, shale gas covers a quarter of all gas production and it is projected that in coming decades, shale gas is most likely to have a market share of more than a half. The major advantage of fracking is that it is a cheaper way of mining natural gas and this therefore meansRead MoreFracking : An Effective Energy Resource1144 Words   |  5 PagesIntroduction Hydraulic fracturing, also known as fracking, is the process of drilling wells thousands of feet below the Earth’s surface to extract natural gas deposits that are trapped in shale layers. Large amounts of a solution containing water, sand, and chemicals are shot down the well to fracture the shale layers, thus releasing the desired product. Natural gas is seen as a potential solution to the energy dilemma that faces the world today. However, the process of fracking and the advantages and disadvantagesRead MoreIs Fracking A Natural Gas?2865 Words   |  12 PagesIn the U.S., the advanced hydraulic fracturing and horizontal drilling lead to a revolution of natural gas and oil, brining about the dynamic job opportunities and economic growth which affects other industries apart from natural gas and oil field. As a superpower of energy, the United States can make good use of its rich resources with the correct policies and build a bright future for Americans and reduce energy-cau sed risks globally (Mark Green, 2014). 1.1 Environmental aspect As fracking is aRead MoreThe Sources Of Fossil Fuels1429 Words   |  6 Pagesfossil fuels which are oil, coal, and natural gas. This research shows how the fossil fuels are formed, where they could be found, and explain how they were formed over millions of years. This paper will show the numerous advantages of fossil fuels compared to the disadvantages and how they are hurting the Earth. Fossils fuels are critical to the function of everyday life. The world would be a different if fossil fuels and their uses were not to of use. In the United States andRead MoreFracking Essay1393 Words   |  6 PagesThe Result of Fracking on the Natural Gas Industry Introduction Hydraulic fracturing otherwise known as fracking has flooded the market with cheap and reliable natural gas to the exportation and power production markets all while being limited by logistics. Emspak, J. (2014, August 12) shows that natural gas production by fracking has expanded gas production by 32 times the amount in 2008. This lowered the cost 40% over that span of time. The demand for clean cost efficient power production shifted

The Importance of Language Acquisition Essay - 1623 Words

It is known, even to a person to whom the entire study of language isnt familiar, that the language is the greatest factor on which most of the human activities depend. Without any form of language, any cooperation and communication would be almost, if not totally impossible (World Book Encyclopedia 62). This significance of language is what draws scientists to study origin, differences and connections between languages. Constant change of todays languages is what amazes linguists even more. With the emergings of the new nations there was quite a number of new languages. One such case is the language of Former Yugoslavia, Serbo-Croatian, which is now called Croatian by Croats, Bosnian by Bosnians, and Serbian by Serbs. Though these†¦show more content†¦Their alphabet is the foundation of todays Latin and Cyrillic alphabets used in most Indo-European family languages. Phoenician letters looked really different than Latin and Cyrillic. The Cyrillic alphabet is the first to eme rge since Greeks have borrowed Phoenician symbols first. Most of the signs have been changed when they entered Greek. Romans too needed some kind of symbols for their language, so they too used Phoenician letters, but via Greeks. Romans changed them how they wanted and created Latin; Greeks altered them their way and created Cyrillic. Though arrived from one common source, these two alphabets are considerably different from each other. This example of how a common ancestry can be changed and result in several different progenies is a very interesting idea which is investigated by the linguists. There is a theory that todays languages are indeed descendants of distinct parent languages. For example many scentists are serious when they talk about passà © Indo-European language that is the source of about fifty languages including English and French. (Colin 112). Linguists hypothesize that all through history there were plenty of reasons for language change. One such is a theory of tr ibe movement, which states that when a tribe enters a particular territory and settles there for longer time, it will influence people not originally from their tribe to begin speaking that tribes language. The best way toShow MoreRelatedThe Importance Of A Second Language Acquisition1349 Words   |  6 Pagesdifferent languages, sometimes even more than that. The United States is often referred to as the melting pot of many cultures. This is shown in everyday life from an instruction manual for new products to having alternate language television channels. The use of a second language is becoming a necessity of life. Second language acquisition (SLA) is the acquiring of a language that is not the native language spoken by an individual. It is often referred to as speaking a foreign language, but it isRead MoreEssay Language Acquisition Principles1079 Words   |  5 PagesKrashen is one of the experts when it comes to language acquisition. He has theorized on the subject of second language acquisition for years and has been quite influential in this field of linguistics. He approaches the subject of second language acquisition by presenting his five theories for acquiring a second language. Aida Walqui is another expert; however, she approaches the subject from the aspect that contextual factors are involved in second language learning. Even though Krashen and WalquiRead MoreFactors that Promote Rapid Language Learning in Children?1406 Words   |  6 PagesAccording to Chomsky (1972), language acquisition is one of the exclusive characteristics of human beings and is known as the jewel in the crown of cognition (Pinker, 1994). It is well known that other species on earth have communication system also, but differ substantially in their qualities from human communication. Several attempts have been made to teach apes to speak (Allen Gardner, 1969; Savage-Rumbaugh, Sevcik, Hopkins, 1988), but language acquisition is a mystery of human beings, itRead MoreThe Identity Of Saudi Arabia900 Words   |  4 Pages2013). Seeing the language as social practice, we consider its influenced and influencing on our identity. Moreover, in language learning and/or acquisition, identity is subject to change and struggle. For a first look, Saudi Arabia lacks the diversity in concern of languages that other countries have, such as the United States and Canada. However, this monolingual situation is deceivable. Hence, there is a language diversity that need to be addressed and discussed. Mehri language is one of the familyRead MoreEssay Infant Language Development 1662 Words   |  7 PagesLanguage is a communicative system of words and symbols unique to humans. The origins of language are still a mystery as fossil remains cannot speak. However, the rudiments of language can be inferred through studying linguistic development in children and the cognitive and communicative abilities of primates as discussed by Bridgeman (2003). This essay illustrates the skills infants have that will eventually help them to acquire language. The topics covered are firstly, the biological aspects, theRead MoreInput Vs. Output: Key Factors In Second Language Acquisition.1730 Words   |  7 Pages Output: Key Factors in Second Language Acquisition Even before the foundation Linguistic Society of America (LSA) in 1924 to nowadays, researchers have tried to find the key elements that a good second language lesson should have in order to help its learners acquire the necessary knowledge effectively (Tarone, E. 2014). These scholars have taken into consideration many aspects such as: the route and rate of acquisition, the interlanguage development and language transfer, the universal grammarRead MoreThe Natural Approach ( Na ) Developed By Tracy Terrell And Supported By Stephen Krashen Essay1656 Words   |  7 PagesStephen Krashen, is a language teaching approach based on how babies naturally learned their native language. The efficiency of the NA is derived from its very own structure: a communicative-based approach, which produces superior results than any habit-drill approach. Its own name reflects the importance of this method, since it duplicates the natural path of first language acquisition into second language acquisiti on. Therefore, students should first be able to acquire language before they are ableRead MoreProblems Associated With Language Education1472 Words   |  6 PagesThere are many difficulties associated with language education, especially for pre-service teachers. Throughout the weeks, I have learnt several issues that can be problematic when teaching a second language to students, especially in regards of the Pre-service teachers who may seem inexperienced and unable to perform. Moreover, there is a difficulty in achieving expertise with a secondary language, without the complex understanding of the theories that assist in learning. In this essay I will attemptRead MoreTeaching English As A Second Language Instruction1302 Words   |  6 Pagesextremely important to learn and reflect on language acquisition theories made by many different theorist. As New Zealand is becoming more and more culturally and ethnically diverse (Stats NZ, 2013). This means classrooms will be more diverse . Hence it is important to have knowledge pedagogically on how teacher deliver a second language lesson and how to support ESOL students. Looking at Krashen’s theory, it is broken down into five hypothesis. Acquisition/learning, monitor, natural order, input andRead MoreCharacteristics Of A First And Second Language : Behaviorism, Innatism And Social Interactionist Essay1641 Words   |  7 Pagesexplain the phenomenon of language acquisition. These models were influenced by variety of disciplines and research directions, such as cognitive psychology, linguistics, etc.; therefore, the models relate to linguistic development in various ways. One of the most striking differences between the approaches is the perception of the place of heredity and environment in the process of acquiring language, but as we shall see each approach gives them a different weight and importance. In this paper we describe

Essay about Laurie Halse Andersons Speak - 1277 Words

Speak Essay Melinda was an outcast and loner in high school who was overwhelmed, fearful, and confused with her life and her environment at school. She was always silent in class and afraid to speak in front of people. Many students today might feel the need to fit in with other people so they wouldn’t have to be looked down upon. As we take a look at Melinda’s life we’ll be able to see how she handles her daily conflicts. In the book, Speak, Melinda Sordino, an incoming freshman at Merryweather High, starts her year off with a terrible start. She’s stuck with a mean history teacher, by who she calls Mr. Neck and a whole bunch of other weird teachers like her English teacher of who she calls, Hairwomen, because of her crazy, uncombed†¦show more content†¦Hairwomen is hammering it to death† (Anderson 101). This shows that Melinda doesn’t really enjoy how they’re reading the book because of how the class is reading one sentence at a time and analyzing every small thing in the book. Melinda was thinking why Nathaniel couldn’t just say what he meant straightforward but figured how it would be boring if he just repeated everything he said in the book. That’s why he used symbolism in the story to make it more interesting. In another example, Melinda says â€Å"I can see us, living in the woods, her wearing that A, me with an S maybe, S for silent, for stupid, for scared. S for silly. For shame† (Anderson 101). This shows that Melinda is emotionally unstable and thinks of herself in many bad ways such as her being dumb and afraid. It also shows that Melinda is kind of mad at herself for the person she is. For that, she makes herself feel ashamed. Another allusion that was used by the author was Picasso. During art class, Mr. Freeman says â€Å" ‘Picasso.’ He whispers like a priest. ‘Picasso. Who saw the truth. Who painted the truth, molded it, ripped from the earth with two angry hands’ † (Anderson 118). This allusion shows that Picasso was an amazing artist and can be capable of inspiring people like Melinda, who has her imagination paralyzed, to come up with a good art piece. Melinda agreed to go through the bookShow MoreRelatedImportance Of Dysfunctional Family In Laurie Halse Andersons Book Speak845 Words   |  4 PagesA dysfunctional family is defined as a family in which conflict, misconduct, and often the disregard of a child takes place. In Laurie Halse Anderson’s book Speak, the main character, Melinda, struggles with her own dysfunctional family issues and the influence it has on her decision to speak out about her rape. Melinda is uncertain of the reaction her parents may have if she did tell them, as well as how they may become involved in her personal life. Because of this, she rejects the idea of speakingRead MoreAnalysis Of Speak By Laurie Halse Anderson1848 Words   |  8 PagesThe book Speak by Laurie Halse Anderson, i s about a teenage girl who stops talking after she gets raped. The title of the book is ironically based on the fact that Melinda, the protagonist, chooses not to speak again after the incident. During the end of the summer party, Melinda calls the cops on her friends causing her to avoid interactions with society. Her peers and friends begin to hate her, yet nobody once asks her why she did what she did. The reasoning for her action is that she was beingRead MoreLaurie Halse Anderson s Writing Reflects The Time2483 Words   |  10 PagesWhen students are bullied, they are encouraged to speak up about it to a teacher or some other adult; however, many do not, because they may think their cases are not important enough to be told, because no one will believe their stories, or because they are embarrassed by what happened. As these cases turn from simple bullying to a more severe event, this inability to speak up only increases. Laurie Halse Anderson shows this effect with being r aped, as well as the emotional damage that goes withRead More`` Speak, By The Maya Angelou1137 Words   |  5 PagesAngelou. This statement also aligns to a 1999 contemporary classic novel, Speak, where a young freshman, Melinda Sordino, faces isolation and depression to an event that occurred over the summer, one that only she knows about. In the novel, Melinda hangs up a poster of Maya Angelou in her make-shift janitor’s closet hangout. Laurie Halse Anderson uses Maya Angelou as a figure for Melinda to learn and change by in the novel Speak. Melinda could learn from Angelou that she can stand up and rise up fromRead MoreIs Censorship Really A Negative Thing? Speak By Laurie Halse Anderson2281 Words   |  10 Pages Each year, someone is guilty of challenging a book while others are guilty of banning novels from the classroom. The question remains, is censorship necessarily a negative thing? Speak by Laurie Halse Anderson is a novel that has caused havoc and controversy wi thin the education system. While some critics argue Speak should be â€Å"hidden† from students, many believe otherwise. At a glance, this novel contains scenes involving issues of drugs, parents that are disengaged in their child s life, sexualityRead MoreThe Five Basic Needs In Speak, By Laurie Halse Anderson1103 Words   |  5 PagesTrista Mahika Alexis Paola William Glasser came up with the five basic needs for humans in order to be happy. In Speak, by Laurie Halse Anderson, Melinda, the main character, has and lacks some of these needs. She has two of the four basic needs that we are going be talking about, as she lacks the other two. She has Power and she is a Survivor, meanwhile she is lacking Freedom, and she feels as if she doesn’t have anyone to love, along with not having anyone that Loves her and she doesn’t belongRead MoreTheme Of Conflict In Speak803 Words   |  4 Pagesovercoming obstacles. This theme is expressed through the conflict, symbolism, and foreshadowing throughout the texts. Laurie Halse Anderson’s use of literary elements in Speak, as well as the devices in the ancillary text, The Art of Resilience, and the poem â€Å"If†, help the common theme of overcoming obstacles through a time of growth and change evolve throughout the story. The conflicts in Speak and The Art of Resilience prove the theme is overcoming struggles. The challenge in both texts is characters gettingRead MoreEssay On Overcoming Obstacles In Speak877 Words   |  4 Pageshelp it go away. In Speak, mute Melinda was unable to overcome her struggle since she attempted to â€Å"dodge† the truth. 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All the energy lies in the tensions and confronta Essay Example For Students

All the energy lies in the tensions and confronta Essay tion of creature and creator. Do you agree?The chapters when the creature and creator confront each other are verytense, and play an important part in creating power and energy in thisnovel. However, there are actually only two confrontations throughout thewhole novel. As this novel has been very successful since it was firstpublished, there must be other areas of the book that also create suspenseand energy. The first time that the creator and creature see each other is whenFrankenstein is going home to Geneva. Shelley uses a gothic technique toherald the creatures arrival by describing the terrible storm thatFrankenstein is caught in pitchy darkness vivid flashes of lighting. Another time that the creature appears the weather is stormy, and so thebad weather creates anticipation and leads the reader to wonder what willhappen. In this encounter, there is a strong contrast between when he seesthe creature, for instance the violence of the world when the storm ishappening and the calm and heavenly scene of the day before. Frankensteinfirst spots the creature in the gloom but only knows for sure when aflash of lighting illuminates it. He calls it hideous and a filthydaemon. These adjectives create an atmosphere of misery and melancholy,similarly, the adjectives violence and darkness used to describe theweather create a matching atmosphere. The creature and the creator next meet when Frankenstein is travelling overthe mountains. Similarly, to again herald the creatures appearance, theweather is melancholy with pouring rain, and this is a also contrast tothe sublime ecstasy that Frankenstein had felt before. This is the firstconfrontation where the creature and Frankenstein actually converse, and itsurprises the reader, because the creatures speech is calm and eloquent,despite Frankensteins description of him as too horrible for human eyes. In Frankensteins speeches, Shelley uses short sentences to show his dreadat having come face to face with this vile insect. He repeatedlythreatens to extinguish the creature, and does not listen to anything hehas to say. The creatures sentences are longer and more elegant, makingFrankenstein seem hasty and violent. In this confrontation, the reader endsup having some sympathy with the creature, and this helps with the dramabecause it is unexpected. The second confrontation occurs when Frankenstein is irresolute aboutcreating a female for the creature. He describes how he is worried aboutcreating a race of devils. The creature appears at the casement window,and Frankenstein said his heart failed at the sight. The creaturesuddenly appearing is a shock, as there had been nothing to anticipate hisarrival. This shock to the reader helps create energy, and keeps theirinterest. The creature is very threatening towards Frankenstein and thismakes the atmosphere one of malice and evil. His threat I shall be withyou on your wedding night creates a lot of tension and anticipation, asthe reader wonders what will happen when he finally weds Elizabeth. However, one of the main events of the book that also creates power, energyand tension is the creation of the creature. The line It was on a drearynight of November has become very famous, and is what most people think ofwhen Frankenstein is mentioned. The description of Frankensteins mentalstate anxiety that almost amounted to agony creates a sense of uneasinessand fear, before he even puts life into the creature. Again, the weather,reminiscent of gothic novels, helps create fear, tension and misery. .ue7dbfb1b1f331afd957287b233bf09d5 , .ue7dbfb1b1f331afd957287b233bf09d5 .postImageUrl , .ue7dbfb1b1f331afd957287b233bf09d5 .centered-text-area { min-height: 80px; position: relative; } .ue7dbfb1b1f331afd957287b233bf09d5 , .ue7dbfb1b1f331afd957287b233bf09d5:hover , .ue7dbfb1b1f331afd957287b233bf09d5:visited , .ue7dbfb1b1f331afd957287b233bf09d5:active { border:0!important; } .ue7dbfb1b1f331afd957287b233bf09d5 .clearfix:after { content: ""; display: table; clear: both; } .ue7dbfb1b1f331afd957287b233bf09d5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue7dbfb1b1f331afd957287b233bf09d5:active , .ue7dbfb1b1f331afd957287b233bf09d5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue7dbfb1b1f331afd957287b233bf09d5 .centered-text-area { width: 100%; position: relative ; } .ue7dbfb1b1f331afd957287b233bf09d5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue7dbfb1b1f331afd957287b233bf09d5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue7dbfb1b1f331afd957287b233bf09d5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue7dbfb1b1f331afd957287b233bf09d5:hover .ctaButton { background-color: #34495E!important; } .ue7dbfb1b1f331afd957287b233bf09d5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue7dbfb1b1f331afd957287b233bf09d5 .ue7dbfb1b1f331afd957287b233bf09d5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue7dbfb1b1f331afd957287b233bf09d5:after { content: ""; display: block; clear: both; } READ: The Manifestation Of Sin - The Scarlet Letter EssayFrankensteins view of the creature as a catastrophe and his nightmaresafterwards, make the reader feel his distress, and this creates excitementand anxiety. At the end of chapter III, Frankensteins finds himself upon the shores ofIreland. Here, he is accused of the death of a gentleman who was foundmurdered here last night. He says that this answer startled him, but hefelt his innocence could easily be proved. However, at the Frankensteinsaid I must pause here; for it requires all my fortitude to recall thememory of the frightful events. This creates tension for the reader. Whilst Frankenstein ends up in prison, his father gets him released and heproceeds to Paris. He receives a letter from Elizabeth, and is reminded ofthe creatures threat. Frankensteins wedding night is a very tense part ofthe book, because both Frankenstein and the readers are mindful of thecreatures threat. When Frankenstein goes to look for the creature, hehears a shrill scream. The readers instantly think about the creaturesthreat and this creates and atmosphere of foreboding. Frankensteins seesElizabeth dead, with the thumbprint round her neck, and describing thisevent claims he lost all sensation. This wedding night creates a lot ofenergy. Whilst the confrontations between Victor Frankenstein and the creature areof pivotal importance, the other sections also play a very important part. The novel has a lot of energy throughout, which could not have beenachieved if only a few sections created the tension and energy.

Paper And Papermaking Essays - Papermaking, Pulp, Paper, Hemp

Paper And Papermaking Paper and Papermaking Raw materials for paper Basic process of papermaking Birth of papermaking Papermaking in Europe The main material for paper in the European countries was cotton and linen fiber from rags. It was washed, bleached, and soaked in an alkali solution before pulping. The basic process for papermaking was dipping a mold of wire into a vat of stock and lifting it out. Once that was finished it was removed and placed on wooden cloth for pressing. Sometimes one stack 2 feet high was reduced to 6 or 8 inches. After drying the paper was sized and prepared for printing. It is theorized that paper was first created in 100 BC, but it is credited to a Chinese man by the name of Tsai Lun. Early paper was made with hemp waste in water and beaten with a wooden mallet. After decades of evolution the product called paper finally made its way to Europe. Paper was not readily accepted in Europe, in 1221 the Holy Roman Emperor Frederick II declared everything written on paper to be invalid. Things soon would change when the printing press was invented. History

Analysis of Toni Morrisons essays

Analysis of Toni Morrison's essays Toni Morrisons premier novel, The Bluest Eye, is a tale of one girls battle against herself and the society surrounding her. The author tells the story of young Pecola Breedlove growing up with a vast amount of hatred around her in order to display the impact society has on people. Society pressures the ugly to be beautiful, and a little black girl to pray nightly for two bright, blue eyes to replace the dullness of her own brown ones. The blue eyes Pecola dream for obviously represents her wish to be white. Blue eyes are associated with beauty and only the fair-skinned can obtain this eye color. Being a black girl in the 1940s is an automatic shun in society when this books takes place. Not to mention the Breedlove family consists of Pecolas father Cholly Breedlove (whom eventually rapes and impregnates her), an unloving mother named Pauline, and a juvenile delinquent brother named Sammy. Pecolas family is part of the reason she becomes a social outcast, even though the poor girl has actually never done one thing against her little town. Morrison shows the way the general public can be bias towards an individual they may have never even talked to just because of family issues, their race, or their level of attractiveness. These reasons cause Pecola to live in dissatisfaction of herself. For instance, on her way to the store to buy some candy Pecola admires some dandelions, Why, she wonders, do people call them w eeds? She thought they were pretty (Morrison 47). At this point, Pecola identifies with the yellow-headed flowers, because herself is considered a weed to other people. With thoughts of dandelions in mind, Pecola enters the penny store only to be treated as she is some sort of animal. She looks up at him to see the vacuum where curiosity out to lodge. And something more. The total absence of human recognition...she has seen it lurki ...

Managing a Brand Essay Example | Topics and Well Written Essays - 1000 words

Managing a Brand - Essay Example Brand management is the process that takes control of everything that a brand does and says, managing the way in which it is perceived by others (CIM, 2003). This requires understanding what the brand stands for and how to position it as a brand is a combination of a product’s /service public image (Tregert & Westerlund, 2003). According to Aaker (2004) managing a brand requires the engagement of its people, values and priorities, an innovative strategy, commitment to quality, concern for customers, adaptation to localization strategy, creating good company vibes, and most importantly the size and scope of the firm. Today employees are the critical link between the company and the customer. Brand management integrates the totally different perspectives on two different words – the company and the customer (CIM, 2003). Employees have to deliver the promise of the brand every moment. McDonald's strives to uphold the values of its brand and it is the employees that communicate the brand image effectively (Oakner, 2005). Hence it is important that company’s culture and operations should be aligned with the brand value to provide a competitive advantage. When employees understand the company’s vision and business strategy, when they are taken into confidence and when internal communication is effective, brand equity is assured. This requires internal brand alignment where customer satisfaction is assured. Powerful brands are characterized by strong and enthusiastic leaders who have a passionate belief in a few values. Leaders have to live these values and not just talk about them and when they do so, the employees are more likely to be committed to delivering them (CIM, 2003). Having a focus on brand management gives rise to a corporate persona with a deeply felt set of values which enabl es the brad to have a clear attitude. Brand building requires prioritizing what is important. Most organizations concentrate on brand building only when they are prospering but do not bother about it when the sales and profits are threatened.

The Dorwsy Chaperone Essay Example | Topics and Well Written Essays - 250 words

The Dorwsy Chaperone - Essay Example Most of the people want to get married into higher social classes. They do not love but are encouraged to exploit various resources that their partners might be offering. This is what we see in the play when he Broadway girl is ready to trade her career to marry the oil tycoon. The director has been able to relate various roles to the true characters in the. The characters are all fluent in their position. Their vocal projection and movement in stage is well mastered especially for the Broadway girl. Another example id the portrayal of the man in the chair introducing the play while indeed seated in the chair. He plays the title of the musical comedy the drowsy Chaperone which is a very intelligent form of introduction (McKellar). The overall design of the play has been up to the point. The acting and the seduction pieces by Adolpho also reveals that this is an act. The various musical components that accompany this play is an indication of its

PESTEL analysis of the Chinese and German flooring industries

PESTEL analysis of the Chinese and German flooring industries Since 1979, China adopted an export-manufacturing strategy successfully following with Japan, Korea and Hong Kong. The Golden Bridge Co., Ltd is one of the beneficiaries. It was founded in 2007 with flooring as its main products. The product is of high quality by utilizing advanced technology and equipments imported from Germany and Italy. The glue and lacquer materials for production are also imported. In current stage, Golden Bridge has a total capital of 800 million RMB and exported to 35 foreign markets including the U.S., Canada, Japan and Germany. In order to help it to expand the business, our consultancy company attempt to analyze the China business environment and seek a foreign market to relocate the manufacturing of this company with proper entering and competing strategies. This essay first illustrates the business environment of flooring industry in China and German with PESTEL analysis. Then it evaluates the threats in Germany market by following Porters five-force mode l. Later a recommendation would be given on how to properly enter into the targeted country. PESTEL analysis of china market: The PESTEL analysis is used to assess the macro environment and identify the challenges Golden Bridge faced with in china market in order to make an appropriate suggestion. Political: The Chinese political system characterized as one-party communist dictatorship makes a great contribution to national stability, enabling the economy keep dynamic and sustainable. Nevertheless, when the economic system was deregulated from the command economy to market economy since 1978, the power of economic management was increasingly decentralized, raising the issue of uncoordinated development of regional economy. Currently, though the central government has made effort to alleviate the gap among different areas in terms of developing standards, provinces tend to give a priority to local profits rather than considering the integrated advancement of the whole country. Local protectionism exerts detrimental influences upon market expansion of Golden Bridge Company in nationwide and deters the establishment of a comprehensive distribution channel. Economical: China is valued as one of the most vibrant countries in terms of economic development among the world. The reform opening up in 1978 accelerated Chinas GDP growth from 362.4 billion RMB to 30 trillion RMB within a 30-year period. Moreover, in 2010, China has been the second largest economy instead of Japan whilst the value of export accounted for 10% of world. Based on these statistics, judgment can be made that manufactures in China including flooring industry may keep an optimistic attitude to their future prospects in some extent. Nonetheless, Chinese economy may suffer unpredictable circumstance in the future. Labor resource is one double-edge sword. Once being an advantage of China, abundant labor resource and economical labor price make a great contribution to progress of those labor-intensive manufacturing industries. This is also the primary reason that China flooring industry is quite profitable though China is a net importer of timber. However, as cited by AME info (2005) there is a growth in the minimum wage standard, labor may not be regard as a perpetual advantage of China if this trend continues. In Addition, appreciation of CNY since 2005 against USD may imperil the export of Golden Bridge Company (Goldstein, M. and Lardy, N., 2006). Social: It is claimed by Su and Littlefied (2001) that China is an extremely high-context country where people prefer to receive implied messages. For establishing a business in China, strong private-relationships with different stakeholders is the key to success. However, this is extremely time-consuming while the maintenance is also expensive. Potential conflicts in interest may easily erode it. Besides the relationship, corruption is another issue in China. According to the Corruption Perceptions Index, China was positioned 72nd among all 179 countries in 2008. However, damages caused by corruption may be far more hazardous than anticipated, particularly to the economic development. Corruption has been treated as a vital barrier for operating in Chinese market due to enormous back-stage expenditures as well as resulted injustice. For Golden Bridge to gain more import quotas and pay less tariff, costs may be made up of not only normal ingredients such as transporting, but also implied expense for smoothing the network. Technological: China wood flooring industry is experiencing a relatively laggard technological standard in its initial stage of development. According to Cheng and Song (2006), the level of timber utilization was 61% in 2004 with a considerable disparity with developed countries (nearly 90%). Additionally, imbalanced technological support aggravates the long-term conflicts between wood supply and demand in Chinese domestic market. In 2004, though the total domestic timber supply is 273.6 million cubic meters and exceeded the total consumption of 241.5 million cubic meters, scarcity of raw material still existed in some parts of timber manufacturing industry. Environment Legal: Chinese government proposed the Natural Forest Protection Program (NFPP) nationwide in 1998 to limit exploitation of natural forest resources. The legislation made the supply of domestic natural timber restricted. Between 1997 and 2003, natural timbers supply decreased from 32.05 million cubic meters to 12.145 million cubic meters (Cheng and Song, 2005), which was extremely insufficient to satisfy demands of the highly prosperous timber industry in China. Timer manufacturing companies in China have to depend on importing. Statistics shows that in 1997 the quantity of imported timber only occupied 23.56% of total wood consumption, while the number soared to 53.78% in 2004. The expenditure of imported timber was $33.96 higher per cubic meter compared with the price in 2007, which increased the material coast of Golden Bridge Company. PESTEL analysis of German market: Since this essay has analyzed the macro environment of the china flooring market, further looking at the political, economic, social and technological factors of the German can help advance and strength the logic of the whole assessment. Political factors: Germany is a home of secure, legal and rewarding investment. The World Economic Forum has rewarded its legal system as the most efficient and this fact has also gained international recognition. Flooring coverings are categorized according to German and EU laws and building products should be subject to the EU construction products directive and the German construction products law. The directive and law are mainly focused on environmental, health-related, material and usability sectors and most people agree that by considering the environmental restrictions, the EU can be the strictest market. Moreover, with the transnational economic environment, it is predicted by experts that the approval criteria for flooring is likely to decrease and there seems to be a limited permission of eco-labels for flooring products. Further, comprehensive incentives  are provided to both home and oversea investors by German government, individual federal states and the EU. Economic factors Germany is the largest economy in Europe and in general German is export-oriented. Since 2003, German has been the largest exporter machinery, vehicles, chemicals and household equipment, with an annual export increase of 8%. However, factors that may prevent Golden Bridge from entering into and developing itself in Germany also exist. They can be excessive dependence on euro currency, tight credit markets and an increasing rate of unemployment. Stimulus and stabilization efforts initiated in 2008 and 2009 and tax cuts introduced in Chancellor Angela MERKELs second term will increase Germanys record budget deficit, which is expected to exceed 5% of GDP in 2010. The EU required Germany to get its consolidated budget deficit below 3% of GDP until 2013. A new constitutional amendment likewise limits the federal government to structural deficits of no more than 0.35% of GDP per annum as of 2016. Technology factors: Germany is claimed to be the leading nation in high-tech development and receives high turnover accordingly. In 2007, the high-tech products exported by Germany accounted to a value of RUR 114 billion, ranked first in Europe and third worldwide. More than 27% turnover of German manufacturing factory is generated from high-tech products, compared to a European average of 19%. Social factors: Social factors also need consideration. Hofstedes analysis of Germany shows the emphasis on individualism, masculinity and uncertainty avoidance. Power distance and long-term orientation are both ranked considerably lower than the others. Germany believes in equality and equal opportunity, as well as its ability to change and adapt rapidly. Another arising issue is the social awareness of pollution, which leads Germany to use more environmental-friendly materials. Abstract for the use of five-force model: After analyzing the macro-environment of both countries, it is reasonable and necessary to apply Michel Porters five-force model in order to provide a thoroughly understanding of the German flooring market before the Golden Bridge company entering into it. According to this model, the competitiveness of an industry is influenced by such five forces and their collective strength and thus determines the ultimate profit potential of this targeting industry. These five forces covered in the analysis are competitive rivalry, supplier power, buyer power, the threat of substitution and the threat of potential new entry. However, the five-forces framework is not a set of principals per se, instead is a tool for systematically use these principals to assess the current status and likely evolution of an industry. Competitive Rivalry: The internal competitive rivalry in German flooring market seems high. There are three main reasons. First, the switching cost is low because flooring products are homogenous with little product differentiation. Another reason is that the German flooring market is saturated with a relatively low growth rate. The flooring production in 2008 suffered a 15.1% decline while the total consumption slumped for about 12.19% (FEP, 2008). Also the number of competitive companies in German flooring market and the intensity of rivalry also determine the high threats of rivalry. There are a large number of companies competing in the German flooring market and these companies are divided into three categories, they are Small and Medium Sized Enterprises (SMEs), Domestic Leading Manufacturers (DLMs) and Niche Market Brands (NMBs). First of all, SMEs has the largest number in the German flooring market (Roadmap, 2010). These SMEs are often manufacturers provide low-grade flooring with low price. Their marketing strategy is just reverse to Golden Bridges. Thus Golden Bridge is suggested to treat them in an abstemious way. However, there are also a few numbers of large flooring manufacturers who operating on European and/or global base. It is suggested by German Timber (2007) that few DLMs account for the majority of the total market share. These companies usually possess strong competencies, highly recognized reputation and well-established brand image. One main rivalry is the Krono Group, who is one of the world leading producers of high-quality flooring. Founded in 1897, it has accumulated years of experience and extensive knowledge know-how. It delivers products to 80 countries worldwide while has its own production-base in 18 countries. In 2004, its production capability of flooring reached 310 million à £Ã … ½Ã‚ ¡, took up about 1/3 of the world market share with total sales revenue of 24 billion RMB. It also has an annual RD investment of 15billion RMB with over 200 scientists doing research in Krono International Laboratory. In addition, there are Niche Market Brands (NMBs) with several well-known brands like Espirt and Kaindl, holding part of the flooring market (FEP, 2007). These companies merely provide certain kinds of flooring to meet the special needs of a group of customers. Furthermore, in order to gaining competitive strength, the NMBs together with some foreign brands such as Balterio from Belgian and Vito from Austria have formed a conglomerate named Beamy International, a commercial platform allowing them to compete on both domestic and global markets (FEP, 2008). As the competition is fierce in German flooring market, Golden Bridge is suggested to adopt a niche strategy and doing effective promotion after entering the market. To explain, the original German wood flooring manufacturers already gains economy of scales and undeniably enjoy a cost advantage. Advanced distribution channel comparing with those new entrants also allows them first mover advantages. Cost disadvantage and lacking reliable cooperators are main barriers for Golden Bridge to survive in German market. Insufficient in capital determines that an aggressive expansion strategy is also irrational. However, one advantage Golden Bridge occupies is that it has been doing export business within German importers for couple of years and its products did have certain reputation in this highly competitive market. By offering additional value, Golden Bridge can efficiently differentiate itself among the rivals with a brand image of reliability, valuable, and symbol of statuses. This may help obtain sustainable brand loyalty among German customers. Threat of Substitutes: The threat of substitution refers to the extent to which different products used in place of a companys products or offered by other industrials. Flooring is not restricted on only wood but other materials such as textile and stone/ceramics are also widely used. For instance, in German market in 2008, textile took the largest raw material market share (i.e. about 37.4%) for making flooring. This is followed by stone/ceramics of 28.6%. Comparably, the laminate only had a market share of 13.9%, ranked in the third place. In terms of switching cost, the result can be distinct regarding to different objects of study. To individual consumers, there is almost no switching cost exists because choose one kind of material instead of another is just a matter of personal taste. However, this can be criticized in depth for the reasons that wood-made flooring has its own characteristics and functions that other materials may not have. To some extent and to specific customer groups, for instance, those who have fixed-decoration style, the switching cost can be relatively high. However, to large wholesalers (e.g. Beamy International) who previously dedicated in wood-made flooring, the switching cost would be extremely high, as they may lose the stable distribution channels with their current wholesalers or retailers, and also the price advantage provided by the long-term cooperative producers. This means the substitution threat is less considerable because their past investment in developing stable distribution channels with retailers and producers offers them an advantage in current market and this may make them unwilling to undertake risks of operating and competing in a new and highly competitive market. Summing up the above, it is the end-user customers that Golden Bridge should pay close attention to. First of all, it is advised that a regular customer survey to be conducted to make a comprehension of customers preferences and what they really appreciate. The company should also emphasize the exclusiveness and unique utilities of their products, making it cost more for the customers to switching to other substitutes. In the meantime, though as mentioned the future trend seems favor wood flooring industry, Golden Bridge should cause enough value that the technology development is always indeterminate. Thus in order to avoid sudden shock of new technologies that brings in comparable substitutes, Golden Bridge should invest continuously in Research and Development to keep pace with the times. Threat of New Entrants: Threat of new entrants is moderate. As put by European Commission (2001), the main barriers to enter German market include certification approval and the quality standards and label, while the incentive to enter German market depends mainly on its impeccable infrastructure system. The extensive unified intensification, which has been mentioned before in PEST Analysis of German, increase the starting investment of new entry, accordingly has negative effect on new entrants to the market. There are totally fourteen member countries of European Federation of the Parquet Industry (FEP). Under the Single European Market policy, twelve of them have reached an agreement on moving goods, service and capital freely internally, giving companies in these markets strong mobility. To put it simpler, a flooring company located in Germany for example, can either choose to develop domestically or entre into either of the other 11 member countries of EFP, in support of the unified system. Once entering into the consolidated FEP, the new members deserve this privilege with little hindrance, however, the legal entry requirement, especially for flooring companies compliance with environmental protection, is said to be quite strict in European Market, which is especially true in Ge rmany. Thus it can be expected that in order to harmonize to European standards, a large quality of funds will be needed to invest in order to fulfilling the standards ranging from environmental protection to individual healthcare. What is more, the sophisticated infrastructures that Germany possesses nationwide make the market considerably attractive to those adventurous entrepreneurs. As known to all, Germany lays in the center of the Western Europe, with large-scale transportation centers such as International airport in Frankfurt and seaport in Hamburg (ELA, 2010). Centering in a fast and efficient logistic network covering almost all the main markets in Europe, flooring companies in Germany can procure raw materials namely timber on a global scale, and reach the external markets with relatively lower transportation costs. Therefore the threats of new entrants would be moderate in German flooring market. For Golden Bridge, the corporate should create a marketing and brand image and keep customers loyalty, tie up to both suppliers and distributors. More important, it should sign a patent to protect the intellectual property of their high-tech products. Buyer Power: Buyer power, which is determined by the individual customers ability in negotiating purchase prices with suppliers, is at an intermediate level in German market basing on four crucial reasons. Firstly, according to the previous analysis, competition in the wood flooring manufacturing is largely intensified by a large amount of incumbents. Hence, purchasers are more unrestricted in choosing their suppliers with considering competitive advantages of products, and price may be a decisive factor for some customers. However, it is important to note that Wholesalers have more bargaining power than individuals. Being the large-volume buyers, they are not only main customers where companies earn profits from, but also controllers of dominant distribution channels. By stark contrast, individual customers with smaller purchase volume may be positioned less vitally in suppliers minds. Secondly, the buyer power is attenuated by the availability of substitutes of wood flooring in German market. E xcept for this category of flooring, more choices are supplied on the market. Despite competition reinforces customers bargaining power, the phenomena of demand surplus in German wood flooring alleviates this circumstance. According to the research of European Federation of the Parquet Industry (FEP), the consumption of German wood flooring is about 17.88 million square meters, while the production of German wood flooring is only about 11.04 million square meters (Slides Stats 2008). In additionally, German culture also plays a significant role in lessening customers bargaining power. The spirit of the nation, such prudence and fixation lead to a fairly strict standardization in both work and life. Germans are used to calculating a precise price based on all dimensions. Hence, they dislike dealing with situations out of their planning, enabling bargaining become very difficult. Ten percentage cut in price is the biggest range they will agree in they dealing with foreign buyers. (LeMont Schmidt, 2001). Supplier Power: Supplier Power refers the power of suppliers to drive up the prices of raw materials, supplies, equipment or inputs. Your company purchases the glue, paint and equipment, and employs labors from Germany and imports the wood from Russia. There are some crucial factors performing low supplier power of your company. Firstly, German is not used to bargaining, which is mentioned in Buyer power. Hence, it is meaningless for German suppliers to drive up the price of material and equipment. Negotiating power is weak in Russia as well. Although the nation is one of the largest wood producers, there are a large number of wood suppliers ¼Ã…’which provide a strongly competitive circumstance in Russia. Admittedly wood is a kind of nature product so that customers are sensitive to the price of wood. Because of high standard of transparency, the switching cost is low in Russia. On the other hand, many substitutes with lower expenditures are becoming increasingly prevalent such as marble, carpet, plastic flooring. High standard of substitutes threat can restrict the suppliers to drive up the price and reduce the power of suppliers. However, high labor cost strengthens the supplier power. The German labor cost is one of the highest in world. According to Common Protocol of Salary, Labor wage need be determined by the negotiation between wood flooring industry and backwards industry (Fact about Germany, 1996). Therefore, the security of labor force is quite completed. Unions are powerful to argue with unfair wage or welfare. For example, Michael Sommer, the head of the trade union federation(DGB) , claimed that is necessary to increase labors wage with the upturn of economy in 2010( Guardian ¼Ã…’2010). Supplier power and buyer power, which exert a moderate threat on Golden Bridges development in German, can be alleviated through several ways. From one aspect, to limit bargaining power of large-volume wholesalers, the company should give priority to building up a distribution network itself by developing new franchisers rather than depending on the primary channels of wholesalers. In terms of individual customers as well as challenges from substitutes, enhancing the products benefits would be the most efficient way to reduce their bargaining desire as most of affluent people value quality more important than price. From the other aspects, labor relationship, the most considerable barrier in lessening German supplier power, should be harmonized through affording sufficient welfare to employees, as well as building a relative democratic organizational culture by the company. Moreover, it is supposed that importing a few skilled workers from China would benefit the company not only by more economical labor cost, but also reducing the significant dependence on the German labor market. Limitation of the 5-forces: Porters five-force model is not perfect but based on the assumption that from the view of any one firm, all the other firms no matter whether they are supplier, competitor or buyer are threats to the profitability. However, according to Brandenberger and Nalebuffs value net theory, interactions among firms can sometimes enhance profits. Thus critics raised and attentions on cooperation are much more paid. The cooperation between the Golden Bridge Company and other foreign flooring companies will be analyzed and evaluated in the later recommendation part. Recommendation By illustrating the German macroeconomic environment and its circumstance of flooring industry, it is thought that the most recommended strategy for Golden Bridge is to build a joint venture with one or several German covering floor manufacturing enterprises, whilst maintaining the manufacturing section and primary market system in China. Joint venture can be explained as a collaborative formation among companies that each party invests parts capabilities to constitute a new enterprise, thereafter determining the distribution of ownership according to corresponding contributions. Nevertheless, two preconditions should be taken into consideration before making an alliance with German incumbents. Firstly, as a dominant barrier in Chinese market, capital insufficiency would also limit the investment ability of Golden Bridge in German to a large extent. Consequently, small-to-medium incumbents are more desirable as cooperators rather than large-scale companies in terms of ensuring a rela tively high proportion of ownership of Golden Bridge in the new joint venture. Moreover, it is imperative to illustrate compatibility of potential partners based on a number of philosophic criteria, including similar experience, common principles and agreed future target as well (Kanter, 1994). Where extremely intensive competition takes place, German market would tend to pose more threats than opportunities on the Golden Bridge if the company attempts to entirely entry the market alone. In comparison, cooperating and aligning with local companies would be a much safer and efficient measure from two aspects. First, by giving joint ventures preferential treatment, the Golden Bridge gains a good opportunity to penetrate the German market in a relatively short period with minimum risks as the company is unnecessary to expose abundant long-term investments to gain market shares in German wood flooring industry. Instead, it can utilize those important strategic assets of local cooperators such as complete distribution channels, customer relationships and brand loyalty. Moreover, Golden Bridge is still deficient at technology and management comparing with the local German companies. Through setting up a joint venture, advanced technology and managerial know-how can be more easily accessible by Golden Bridge, which is beneficial to its development in China market as well. Nevertheless, possible issues relating to joint venture cannot be neglected by the Golden Bridge. First, operational dissimilarities caused by political and economic divergence between China and German may be a vital problem for Golden Bridge. For instance, blind spots in law or financial systems will damage the corporate profits at initial stage. Additionally, cultural and managerial difference may be difficult to consolidate as different authority, reporting and decision-making patterns (Kanter, 1994), therefore leading to possible mistrust and misunderstanding between Golden Bridge and its partners. It has been widely recognized that German managers are prudent and rigid in dealing with regulations and rarely consider the influences of the network relationship, which is fairly distinct from Chinese managers conceptions. Conclusion: In conclusion, according to the PESTEL analysis, there are a number of challenges in China. These challenges can be the unbalanced market condition in china because of local protectionism and insufficient infrastructures, under-developed technology and managerial skill led to the low efficiency of timber industry in China, Natural Forest Protection Program limits the domestic nature timbers supply as well as the increasing labor cost in flooring industry due to Chinas economy prosperous. The complexity of interrelationship of different parties involved in the business environment also cannot be neglected. The PESTEL analysis of German market was further conducted to make the assessment more comprehensive. Later the consultants use five-force model to assess threat of entering the German flooring market. For instance, the competitive rivalry and threat of entry in German flooring market is extremely high. In terms of threat of substitution, it is much more complex. The supplier power and buyer power are both at an intermediate level. However, Porters model is criticized for lacking of corporation with other market players. Thus, a recommendation is made by our consultancy company for Golden Bridge to organize a joint venture and thus with other reliable and competitive companies for instance, the Beamy International. Facts about Germany. (1996). Frankfurt am Main: Società ¤ts Verlag. LeMont Schmidt, P. (2001). Die amerikanische und die deutsche Wirtschaftskultur im Vergleich: Ein Praxisbuch fà ¼r Manager. Gà ¶ttingen: Hainholz Verlag. Guardian (2010) German steel workers demand 6% wage increase http://www.guardian.co.uk/world/2010/sep/14/germany-angela-merkel http://www.roadmap2010.eu/wisd/pdfs/68-81.pdf http://ecotec-energiesparhaus.de/Daten/Holztechnik-Forest-and-wood-industries-in%20Germany%20at-a-glance.pdf http://www.tarkett.com/group/en/company/Tarkett-at-a-glance http://www.homeinstitute.com/types-of-flooring.htm http://news.frbiz.com/parquet_floor_once_again_leading-440481.html http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:32004D0275:EN:NOT

Individuation in J.D. Salinger’s Shoeless Joe and Shakespeare’s Hamlet

One could speculate that the human condition is that of fragmentation, a dichotomy of the many aspects of personality that make us who we are. C.G. Jung, the founder of analytical psychology formulated a school of thought called junginism to explain this state of disunity. One theory from the Jungianism school of thought is the process of "individuation.† The process of individuation refers to the course in which an individual unifies and integrates all aspects of his/her personality. Individuation is clear in both the character â€Å"Ray Kinsella† from J.D. Salinger’s â€Å"Shoeless Joe† and the character Hamlet, from Shakespeare’s â€Å"The Tragedy of Hamlet the Prince of Denmark. Unlike Ray Kinsella, Hamlet was not able to reach individuation because of his melancholic depression and the dichotomy of his archetypes. Firstly, Hamlets process of individuation is stunted because of his melancholic depression. Throughout the play there are several moments where the reader becomes aware of the harmful nature of Hamlets melancholic depression has on his process of individuation. One of the most famous soliloquies in history â€Å"too be or not too be† perfectly illustrates how Hamlet’s melancholic depression is to the detriment of his process of individuation. The first portion of the speech is Hamlet contemplating suicide, only to be dissuaded by the fact that it is a sin to end one’s own life â€Å"To be, or not to be? That is the question—Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And, by opposing, end them? To die†¦ay, there’s the rub, For in that sleep of death what dreams may come† Hamlet is essentially contemplating the morality of suicide, but is worried that h... ...s hinder him for most of the play. Fortinbra like Hamlet is intent on avenging his father, but he is able to integrate all of his archetypes as part of his psyche, and does not lose his voice of reason in the pursuit of violence. Works Cited Maslow, A. H. A Theory of Human Motivation. 1943. http://psychclassics.yorku.ca/Maslow/motivation.htm>. Steel, Piers Ph.D. The Science Of Procrastination. n.d. . 1916, English, Book Edition: Collected Papers on Analytical Psychology / by C. G. Jung ; Authorised Translation Ed. by Dr. Constance E. Long. Jung, C. G. (Carl Gustav), 1875-1961." Collected Papers on Analytical Psychology / by C. G. Jung ; Authorised Translation Ed. by Dr. Constance E. Long. N.p., n.d. Web. 29 Dec. 2013.

Advertisement Analysis: job for keen young school leavers

1) The advertisement uses a few methods to attract people to the job. In the add it is mentioned that they are looking for â€Å"keen young school leavers†, as there are many school graduates who are looking for a job, especially a job where the â€Å"starting pay is BD 5,000 rising to BD 9,000†. In the ad it is also mentioned that â€Å"opportunities for promotion are available†. 2) A flexible candidate would be needed to fill the job in Awali hospital as well as any hospital, because constant attention is needed so that the patients can receive the best treatment possible. the technician would be needed to ‘hook up' or fix medical and other types of equipment, like x-ray machines or even light bulbs. 3) We had in mind many options for publishing the ad. We thought about putting the ad in certain jobs magazines but after conducting a small questionnaire sometime in the past we found that the Gulf Daily News was the most read newspaper, and was read by many students which was the target audience. 4) We asked the applicants to write an application form as well as sending a supporting letter to show how much the applicant actually wants the job and also to analyse the applicant's English ability and standard. Also you can read Analysis July at the Multiplex 5) A formal interview s not sufficient to test all the wanted information, that's why we chose to test the applicants, we can also design the test to test them on anything we feel we want to test them on. 6) We issue a set of terms and conditions to our staff beforehand to guarantee that they fully understand the hospital policy and can take into account some of the benefits such as â€Å"sickness benefit scheme† which will be an added bonus. Moreover, employees know how many days holiday they get in a year and no more than what we have specially agreed on. 7) Our employees have joined a union which exists to represent and protect the interests of the their members, and to give advice and information on a whole range of issues such as: pay, pension, sick pay, conditions, holidays, hours, redundancies, training, health and safety and changes in the working practices. The big advantage for a worker is that a union can take part in â€Å"collective bargaining† this is when the union signifies the employee and offers to negotiate with the employer, discussing any unresolved issues in the workplace. Read also  Case 302 July in Multiplex 8) We emphasize our principles of equal opportunities in our advert to aim and give all individuals identical rights and opportunities regardless of who they are. In addition, we needed to follow the Sex and Discrimination Act which helps prevent any sex discrimination in the work place. We also follow the Race Relations Act that was passed in 1976 under this act no one should be discriminated against their race. We also follow the Disability Discrimination Act which was passed in 1995 overall, we believe in equal rights therefore we will take anyone, any race, any sex, whether disabled or not as long as they are dedicated to the job.

Marketing Analysis Reckitt Benckiser India Ltd - 970 Words

Introduction 1.1 Brief overview of the company The brand Dettol came up with a product of Antiseptic Liquid to treat cuts and wounds. Dettol originated from India and launched their first store in 1933. It has been the most trusted brand in India for a long time. Dettol was not only to treat cuts and wounds but it became used in hospitals and nursing homes. Consumers also used it to clean their floor and to bathe. Dettol does not only have the Antiseptic Liquid product but has other product categories that they extended to such as, liquid hand wash, liquid body wash, toilet soaps, shaving creams and plaster strips that were introduced over the years since establishment. Reckitt Benckiser India Ltd is #1 in the world for house hold cleaning. They manufacture, market and distribute Dettol in over 180 countries. Dettol has distinct associations with its strong smell. When customers apply the product they feel a tingling sensation that no other product in the same market has. Both of these factors are Dettol’s trademark qualities. 3. Situation analysis - External marketing environment (Marketing audit) 3.1 Nature of the customer Consumers see Dettol as an ‘expert’, as something which is effective, versatile and guarantees protection from germs. It has been likened to a bodyguard who protects them from the unclean and unhygienic outside world. The brand’s versatility stems from multiple uses of the antiseptic liquid which offers protection in so many different forms.[1]Show MoreRelatedReport on Dettol Soap1208 Words   |  5 PagesMARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India)Read MoreCapital Budgeting Practice in Bd2333 Words   |  10 PagesSummary Reckitt Benckiser Bangladesh Ltd is a leading player in the FMCG market of Bangladesh with a focus on Health, Hygiene amp; Home. 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MARKETING STRATEGY 1. Strategies and Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 2. SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦...3 3. Situational analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦......4 4. Competition analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....5 5. Players in the Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 6. Communication†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 7. OtherRead MoreMosquito Repellent Industry4677 Words   |  19 Pagesreckoned at around Rs 173 million against a mere Rs 79 million in urban centers. The market leader of the industry is Godrej Sara Lee Ltd. with brands like Good Knight, Jet and Hit enjoying a market share of 40% THE EVOLUTION: Coils were the first mosquito repellants to be introduced in the Indian market. The first brand of coils was Tortoise, launched by Bombay Chemicals Ltd. (BCL) in the 1970s. In the 1980s Good Knight was launched and mats used with electronic mosquito destroyers became extremely effectiveRead MoreIntroduction to Fmcg Industry8866 Words   |  36 Pagesfrequently than other electronic products. 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